If you're running a we buy houses operation — whether wholesale, fix-and-flip, or buy-and-hold — you already know that speed wins deals. The investor who calls a motivated seller first closes more contracts.
GoHighLevel (GHL) is the all-in-one CRM and automation platform that top real estate investors use to manage leads, automate follow-up, and never miss a motivated seller again. In this guide, I'll walk you through the exact setup I use for my US real estate investor clients.
GoHighLevel replaces a stack of tools — CRM, email marketing, SMS, landing pages, calendars, and automation — in one platform. For a we buy houses operation specifically, the key advantages are:
💡 Pro tip: GHL works best when connected to your Investor Carrot or WordPress website via webhook. Every form submission on your site fires instantly into GHL and triggers your automation sequence.
Sign up at gohighlevel.com (14-day free trial). Choose the Agency Starter plan ($97/mo) if you manage one business, or Agency Unlimited ($297/mo) if you manage multiple investor clients. For your own we buy houses business, create one sub-account — this is where all your contacts, automations, and funnels live.
Inside the sub-account, go to Settings → Business Info. Add your company name, address, phone number, and timezone (US Eastern, Central, Mountain, or Pacific depending on your market). This matters for scheduling automations to send during business hours only.
Go to Opportunities → Pipelines → Add Pipeline. For a we buy houses operation, here is the exact pipeline structure I set up for every client:
| Stage | Description | Automation Trigger |
|---|---|---|
| New Lead | Just submitted a form | Instant SMS fires |
| Attempted Contact | Called/texted, no response | Follow-up sequence begins |
| Connected | Spoke with seller | Appointment reminder |
| Appointment Set | Walkthrough scheduled | Confirmation SMS + calendar invite |
| Offer Made | Verbal or written offer | Follow-up if no response in 48h |
| Under Contract | Signed purchase agreement | Notify team |
| Closed | Deal funded | Post-close review request |
| Dead | Not motivated, bad property | Re-engage campaign in 60 days |
This is the most overlooked step. Since 2023, US carriers require all business SMS senders to register under A2P 10DLC (Application-to-Person, 10-digit long code). Without registration, your GHL SMS messages will be filtered or blocked entirely.
Go to Settings → Phone Numbers → A2P Registration. You'll need:
⚠️ Warning: A2P registration takes 2–4 weeks to approve. Start this immediately — your SMS automations won't deliver at full capacity until it's approved.
Go to Automation → Create Workflow. This is the most critical automation for any we buy houses investor — the instant lead response sequence.
Select your Investor Carrot or GHL form as the trigger. Every submission immediately starts the workflow.
Example message: "Hi {{contact.first_name}}, this is [Your Name] from [Company]. I got your info about your property at {{contact.address}}. Is now a good time to talk? — [Your Name]"
A backup channel in case SMS doesn't go through. Keep it short and personal.
If no response, send follow-up touches at these intervals. Studies show most motivated sellers respond between the 3rd and 5th contact — most investors give up after 1.
GHL includes a drag-and-drop funnel builder. For we buy houses, you need a simple two-step funnel:
Alternatively, connect your Investor Carrot website to GHL via webhook — this is the setup I recommend for most investors.
Go to Calendars → Create Calendar. Set up a Round Robin calendar if you have a team, or a personal calendar for solo operators. Set your availability (Monday–Saturday, 9am–6pm is typical for seller appointments), add buffer time between appointments, and embed the calendar link in your thank-you page and follow-up SMS messages.
| Plan | Price | Best For |
|---|---|---|
| Agency Starter | $97/mo | Solo investor, 1 sub-account |
| Agency Unlimited | $297/mo | Agency managing multiple investors |
| SMS (Twilio) | ~$0.0083/SMS | Pay per message sent |
| ~$0.001/email | Pay per email sent |
For a solo we buy houses investor sending 1,000 SMS/month, your total GHL cost is approximately $105–110/month — less than most dedicated CRMs that don't include automation.
I set up GoHighLevel for we buy houses investors — full pipeline, A2P SMS, automation sequences, and Investor Carrot integration. Done in 3–5 days.
Get GHL Setup on Fiverr →